Pricing & Promotion Planning
Pricing ladders, promo calendars, and deal stacking designed to maximise revenue per reader.
What this service is — and why it matters
Price is the fastest lever you can pull, and the one most authors set once and forget. We build a pricing and promotion plan across your whole catalogue — launch pricing, countdown deals, series starters, box sets, and seasonal promotions.
The result is a calendar you can run all year: what to discount, when, on which retailers, and what to promote alongside it so every deal feeds read-through to your other titles.
Series authors, authors with three or more titles, and anyone running promotions without a clear plan behind them.
Everything you receive
The results you can expect
Higher revenue per reader
Structured read-through pricing beats one-off discounting every time.
Predictable promo rhythm
A calendar removes last-minute, low-return discount decisions.
Stronger rank momentum
Stacked promotions compound instead of competing with each other.
Backlist revival
Old titles start earning again when priced as entry points.
How we work with you
Discovery
We start with your book, your goals, and your numbers. A focused intake call and asset review tell us exactly where you stand today.
Strategy
We build a plan tailored to your genre, audience, and budget — with clear priorities, timelines, and the reasoning behind every decision.
Execution
Our specialists get to work, keeping you updated at each milestone and refining as real data comes in.
Delivery
You receive finished assets, documentation, and a walkthrough — plus recommendations for what to do next.
Questions authors ask
Still unsure whether this is the right fit? A free strategy call is the fastest way to find out.
Ready to Take the Next Step With Your Author Brand?
Tell us about your project and let our team recommend the right strategy for your goals.